SEO Whisperer: Inside the Search Engine
Ok… all that sounded like some techy crap, didn’t it? Overall- get a professional to help with your website design.
To be honest… most website designers SUCK at SEO.
Yes, they can create some beautiful sites. But if no one comes to it but you – who cares?
Getting a new website and starting over? DON’T!
It can take weeks or even months for a website with a new domain name (.com, .org or .edu) to show up on search engines. (Unless you’re the SEO whisperer… and I know how in less than 1 hour 😉 Ok… maybe bragging a little bit. But it took me 10 years and some super duper software to make that happen.
Google has imposed an aging delay on new websites so that it doesn’t waste time on indexing websites that don’t last long. If you want to change your domain name, I suggest you rethink your plan and use what you have instead. A cosmetic facelift of your existing web pages along with several good quality SEO articles will serve you better in the long run. After all, you will be working with what you already have. If you know all the insides and outs of your website, then it would be so much easier to revise than replace
because of familiarity.
So let’s say that you look at me and say: SEO Whisperer, I don’t care what you say- I’m starting over.
Then let’s give you a couple of pointers for that one:
- Register the domain name for a longer period than 1 year. If possible, go 5-10 years.
Think about it. What are you telling Google when you register a domain for 5-10 years? I am here to stay! I’m not going to be gone tomorrow and this is just an overnight thing.
- Register a .com, ,org or .net if possible. YES! I know… there are some cool new extensions coming out every month. .us, .rock, .tv and .website.
Do me a favor- Go to google- search some of your favorite topic and see how many of these you locate on page 1. ok… go… I’ll wait.
And the verdict? Not many – if any! Remember: Go with what works- not what you think is cool to do. : )
So. let’s write that first article:
Most people will stuff the heck out of that article with their keyword they are wanting to rank for. This is the easiest way to be over-optimized and to get slapped by Google.
Aka… Your stuff won’t be found- anywhere!
My suggestion is, write the article for the sake of your product and for your target
customers’ information. Place the priority of keywords as a secondary consideration. It’s all about relevance. I know that it would be a plus for you if you manage to pull in lots of
traffic even though they don’t want anything to do with your site. Believe me, misleading a person in the internet is a risky business. That person you mislead can hit back by starting-up an email brigade against your website.
Be specific with your keywords. Don’t generalize. The biggest disadvantage of internet shopping is that customers are not able to scrutinize the product personally. What they usually do is find out from other sources what the product is all about, how it works, etc…
When they decide to finally buy, they know what they’re looking for and will mostly likely use a specific name brand as part of their search strings. Your keywords need to be able to match those strings in terms of number of words matched and how the order of those words match. Others will search for stuff by using its sub-categories. For example, when looking for bras, women need to spell out their torso and cup size.
So, the bra size can be a 36 B or a 36 C. Then there are colors to choose from like red, burgundy and black. A bit more specific is the bra classification. Is it a half-cup or a push-up, or is it a sport bra? With these factors in mind, you can conclude that a woman looking for a bra in the internet can type in “black push-up bra 36-C”. Do you have key phrases to match those search strings? Are the words in your key phrases arranged in the same order?
The final consideration is the literature where those keywords are embedded. If the article is just a jumble of words full of keywords, the search engine will most likely discard
your website in favor of another. This will decrease the ranking of your website in the search results page. In worst case scenarios, they may actually ban your website from showing up in search results.
Ok.. later – got to get back to work helping companies rank on Google through SEO.